Let's agree on one thing – the future is video. The total hours of video produced per day is increasing day by day on all social media platforms.
I've been focusing on building my brand and audience on Instagram for a few weeks now. The engagement on Facebook is almost 0 and you have to pay to have your content placed in front of your target market.
Facebook has said openly that people will see more content from “people they care about” in their stream. The cost of advertising is going up and up.
A few months ago I launced a successful webinar. When I was ramping up my ad spend, my ad account was shut down. I tried to have it re-opened, but no chance.
Instagram is owned by Facebook, and here's what Mark Z said about video last year.
You can either get started with Instagram TV in the ordinary Instagram app or download a separate Instagram TV app. Here is how that app looks like in the Google Play Store.
What Is Instagram TV IGTV?
I downladed the new app, but I also have the Instagram TV in my ordinary Instagram app. You see the orange icon on the top right corner on the picture below.
The first time you start IGTV, you have to activate your channel. You do that by clicking on the wheel in the middle on the right side. You can see it has your profile picture.
After that you enter your channel and can see other people's videos. It's not easy to see, but there is a + sign on the middle right side you can use to add your video. Yes, you can only add videos that are already recorded and in your phone's gallery.
Your videos need to be between 15 seconds and 10 minutes. Soon you will be able to upload 1 hour videos and maybe it will be unlimited in a few months. I'm sure the Instagram TV IGTV team will have to tune their platform to handle the explosive video upload that will happen now.
Before you go and give Instagram TV a try, I hope you will connect with me on Instagram.
The engagement you get on Instagram is SO MUCH higher than on Facebook. If you want more engagement on your content, you will sell more of your products and take your first steps to independence.
That's why I recommend that you get this Instagram Cheat Sheet now so you don't waste more time on trying to figure out Instagram. Follow a proven formula instead.
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Here's the official Instagram blog where they launched Instagram TV IGTV.
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