If you're looking for tips on how often to post on Instagram to attract more followers and increase engagement, you've come to the right place. In this article I explain why you should post more frequently on Instagram than you may think you should. Let's dive into explaining how often to post on Instagram:
Why You Should Post More Frequently on Instagram
Most brands on Instagram are not posting frequently enough to get their best possible organic reach and engagement. Posting once every few days is not enough. You want to be posting new content every single day.
Some of the most successful brands on Instagram post up to 5 times per day. How is that for frequent? Once per day is the minimum that a brand can do if they expect to gain a large audience on this platform.
This article explains how to post more good content on Instagram.
The Power of Frequent Posting
The average user on Instagram will check the app 24 times per day. If you think about it, that creates a remarkable opportunity for your brand to connect with its fans. Prior to the internet, no brand could ever dream of getting dozens of chances to interact with its fans each day.
If your page puts up a new post two or three times per day, you'll gain a lot of new mindshare in your niche. People will think about your brand more often than they used to. This is a huge win and it is the first stepping stone towards the kind of broad fan loyalty that can grow beyond the Instagram platform.
Invest heavily with your time and energy into your Instagram page. It is too big of an opportunity to pass up.
What Stops Brands From Posting More
There are a few reasons that brands do not post enough on Instagram. The most common one is that there is too much bureaucracy getting in the way.
If the social media manager is afraid of getting in trouble for any post which goes too far outside of what is deemed acceptable, there is no hope for social media success. You must give yourself and your team a wide berth for failure. A few unsuccessful posts never hurt anybody in the long run.
Another reason is a lack of ideas. This isn't a great excuse because if you respect your deadlines enough, you will think of ideas. Scan through the top posts on popular hashtags if you need some more post ideas right now.
Lastly, some brands want to wait until they are successful before they start posting more often. This is getting it backward. You have to post more before you get the success, even if a lot of your posts flop during your first few weeks. Once you build a large audience, nobody will remember your failed posts from earlier in your career.
Consistency Counts Too
You do not get an award for cramming the most posts into one day. Real high frequency only counts when you are able to make a lot of great content every day on a consistent basis. Aim for one, two, or even three great posts per day.
Most brands will take a long time to learn to do three great posts per day. If you get there, you will see tremendous growth on Instagram. It's worth putting in the time.
If the idea of three posts per day sounds like too much, don't worry. Your formula for Instagram content might look nothing like it does today by the time you get to that point. You may have a bigger team or much better production equipment. Take this one step at a time.
Practice Makes Perfect
If your content is not great right away, that is normal. For the first month, you can make some sloppy content as long as you are trying your best and you are building the habit of being consistent. Post every day no matter what.
Over time and with honest effort, your practice will make you a lot better. You can learn to create and distribute professional content even as an independent brand on the internet.
Keep trying to improve your skills as you post more content on Instagram. You want to become the best you can be. If you put a lot of work into this platform for a few years, you will see significant results in your brand's digital presence.
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